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Industry Events 
Two great shows all under one roof!
Printwear & Promotion Live will be celebrating 21 great years in 2010. And this year's show is set to be better than ever. For the first time, visitors will be able to see two great shows – all under one roof* and conveniently located in Hall 12 at Birmingham's NEC. This year's international PROMOTA Show will be co-locating with Printwear & Promotion, so there has never been a better time to visit!
Published:  22 January, 2010

Printwear & Promotion Live opens on Sunday, February 28 through to Tuesday, March 2 and offers the visitor all that’s best in blank garments from the UK’s major distributors and manufacturers with ranges covering the leisure, workwear, schoolwear, sportswear and promotional markets.

Industry News 
Latest version of RSK NetShirt offers one-stop solution
Published:  25 January, 2010

RSK Tech, specialist providers of e-commerce solutions for the garment decoration industry, have announced the release of the new and greatly improved Version 3.0 of their online garment designer and e-commerce solution RSK NetShirt. 

Industry News 
Sourcing City announce 2009 distributor and supplier winners
Published:  25 January, 2010

Sourcing City have announced the winners of their Distributor & Supplier Awards for 2009.  

Now in its third year, the awards drew the largest number of votes ever received. 

Business Monitor 
Tweet your way to success
More and more businesses are jumping on the social networking bandwagon as a means of growing sales and raising profile. This month, marketing expert Paul Clapham explores the phenomenon
Published:  25 January, 2010

The media world doesn’t change very often, but when it does the change tends to be major. We are in such a change now, thanks to the explosion of use of social networking media and it is apparent that a lot of businesses are off the pace. Since the fifth anniversary of Facebook earlier this year there has been a lot of talk about the extent of use of social networking sites (plenty of it bemoaning that there’s too much). The classic comment is that students live their lives on them. But it goes far further than students. Use of sites goes across all social groups, income groups and age ranges. If you think that this is restricted to the youth market you’re wrong. Bear in mind, too, that those very students will soon be your business customers.

Other Features 
Back to the future
In the second part of our feature looking ahead to what's in store for 2010, we asked some of the major brands to do a bit of crystal ball gazing…
Published:  25 January, 2010

A return to what customers know

Alison McKenzie, brand director, Fruit of the Loom

Simplicity is the key to success in 2010. The garments that will secure orders are those that offer added value. Buyers are looking to maximise their promotional budgets as much as possible and they are demanding affordable, proven products that represent genuine value for money.

 
What a carry on!
Published:  22 January, 2010

Everyone uses bags and when it comes to promotional items, they are the perfect vehicle for embroidery and print. From eco shoppers to backpacks, golf bags and laptop cases, there's a price point and bag style for every occasion. We asked some of the biggest brands and distributors on the block to tell us all about their new bags for 2010.

More . . .

Industry News 
Free T shirts for injured troops in Afghanistan
Published:  25 January, 2010

Blue Max has donated 2,000 T shirts for the benefit of injured troops in Helmand Province, Afghanistan.  

The T Shirts were provided after the company was approached by one of its customers, Martin Greenland from LogoWear Ltd.  

 
Fashion for the frontline
Published:  22 January, 2010

Corporate wear isn't just about good looks, it needs to be fit for purpose.

These days, corporate wear is starting to tick all the right boxes for cutting edge design, durability, comfort and superb round-the-clock performance. Here's an update on the corporate wear market for 2010

More . . .

Other Features 
A branding powerhouse
Corporate gifts are great – but sometimes they can get a bit samey. Printwear & Promotion talked to Powertraveller about their portable charger, powermonkey, which has taken the merchandising (and celebrity) worlds by storm.
Published:  22 January, 2010

The promotions market is a hugely important part of the overall sales and marketing strategy for Powertraveller, the UK manufacturer of the powermonkey – the UK’s favourite portable charger for mobiles and other gadgets.

This year Powertraveller won the Queen’s Award for Enterprise for their range of portable chargers. And according to the company, the prestigious award has helped increase interest from promotional companies both in the UK and in Europe.

 
What’s new for 2010
Published:  22 January, 2010

Printwear and Promotion is delighted to see that product development is alive and kicking. Here‘s our annual preview of what‘s new for garment decorators in 2010.

More . . .

Scribbler 
Scribbler
Another stream of consciousness from P&P's resident grumpy old man. This month he's taking bankers to task and having a pop at BA... well you would, wouldn’t you?
Published:  22 January, 2010

A wunch of bankers

Many readers will have been delighted to see a promise to restrict bankers’ bonuses. I certainly can see no validity in people earning a monster bonus for doing their job properly. But there are three problems with the idea. First, it puts in question the principle of open-ended bonus structures for all business sectors, which is a wholly retrograde step.

General Software 
Turn your customers into your sales force
If that sounds strange hear us out, say Marco Pena and Kristi McKenzie from Wilcom.
Published:  22 January, 2010

It is a well-known fact that it’s a lot more cost effective to try to keep your existing customers, rather than attract new ones. Simple ways to do this are by consistently providing quality products and services, treating your customers well, and making it convenient and enjoyable for them to purchase from you.

Cashflow has caused serious problems for businesses during the recession. On average, how long does it take your clients to pay?

  • 30 days
  • 60 days
  • 90 days
  • Longer than 90 days

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