Brightbutton creates products that combine affordability with innovation, appealing to clients looking for good value, while still impressing their customers in the lead up to Christmas. 

Once again our thoughts turn to Christmas and cost effective promotional items that will be kept and treasured for years to come.

"If ever there was a good time to reward your staff or to say thank you to customers, it's this year more than ever."

So says Gordon Glenister, director general of the British Promotional Merchandise Association (bpma).

If you're looking for unusual and original corporate gifts that really stand out from the crowd, then look no further than GettingPersonal.

Send your customers a Christmas card with a difference with Listawood's MouseCard - a mouse mat and greetings card combined.

Knomo's luxury laptop-handbags, trolleys and laptop sleeves successfully blend style with functionality - as our increasing celebrity following will testify to, including Girls Aloud (who all carry a slim laptop pouch each), Samuel L Jackson and Richard Branson (who both carry our Saxby Courier bag).

Clear Prospects Ltd is revolutionising the promotional merchandise industry with its 100% British Made proposition. And at a time when other firms are struggling, the company is experiencing growth in stark defiance of the recession.

BTC activewear exclusively offer the Shugon range of promotional bags, including the ever-popular Stafford Nylon Drawstring Tote Backpack. Offering exceptional value for money, this classic drawstring backpack is produced from strong waterproof nylon with PU backing and is available in a choice of 15 colours.

"What are we going to promote next week?" was the start of a board meeting. 

"I don't want your stinking badges" replied my colleague.  

According to Malcolm Watson, managing director of The Marketing Worx, the run up to Christmas is one of the busiest times for the company.

Myrtle Beach's new Christmas Caps are gorgeous enough to make even the party poopers feel festive.

And the promotional expert's Xmas socks are perfect for stuffing with sweets and small gifts.

With many companies going under, are promotional items a justifiable expense?

"On the one hand, promotional products represent a great way to keep in contact with customers and remind them that you're still here - and, of course, everyone loves something free," says N2's marketing manager, Emma Batrick.

Mumbles offers a selection of great products that make the perfect gift or giveaway when you're looking for something a little bit different.

The use of branded merchandise and promotional products is most effective when the target audience is specifically identified, so products should be selected to appeal to specific audiences.

With a range of brands offering great products for promotional use, Ralawise are pleased to highlight a few key areas where customers can benefit. 

This season's fluorescent and neon colour trend is something that the printwear trade can capitalise on for winter.

"Selecting an appropriate, yet memorable, corporate Christmas gift can be a minefield," says Melissa Chevin, marketing manager at Senator Pens.

In the present climate, companies are aiming to get the most from their marketing spend and are looking for added value, so personalised promotional gifts are currently extremely popular and provide that extra individual touch important for any Christmas gift.

Event! Merchandising Ltd specialists in innovative merchandise for both the corporate and entertainment world has teamed up with Shed Simove - the "Ideas Man" to propose creative ideas to all existing and new clients who want something unique and fun.

TheMagicTouch continue innovation and product development with the introduction of SmartBox, a range of bespoke silver gift boxes to decorate and personalise.

Towel City offers a great collection of towels, robes and bathwear accessories, which are easy to decorate with trademarks, logos, designs or motifs to promote and emphasise your brand.