New leisure styles have been introduced by American Apparel for 2010. First up is the RSATR412 tri-blend short sleeve leisure shirt made from American Apparel's ultra soft Tri-Blend fabric comprising 50% polyester/25% cotton/25% rayon.

Last year saw the AWDis brand consolidate its position as the leading UK hoodie brand in the printwear market growing to a magnificent seven styles in 40 colours plus a dozen two coloured versions by midsummer.

The B&C collection consists of 118 styles which make up our six ranges. The composition of the collection enables us to offer you any style, from the basic to the most fashionable. The Duo concept, created in 2007, continues to be a success with 34 duos made of 67 styles.

Specialist headwear brand, Beechfield has announced a massive roll out of new caps and hats for 2010. It is adding 18 new styles bringing the total to nearly 60 different headwear designs, all made for decoration.

Blue Max has announced a number of exciting introductions into the new 2010 brochure.

For Back to School, the Ziggy's shirt collection has been extended with a range specifically designed for girls. It is available in both a short and long-sleeved format in white or light blue with a flattering and feminine fit.

BTC activewear has grown their offering by a quarter for 2010 with 44 market leading brands on offer.

As Russell Europe’s latest approved distributor, they have expanded their ranges of Jerzees Colours, Jerzees Schoolgear, Russell Collection and Russell Workwear. The 140 Jerzees Schoolgear Soft Shell Jacket offers a stylish alternative to the traditional school jacket but not at the expense of performance, being windproof, water resistant and washable to 40C.

The latest James & Nicholson Workbook by Gustav Daiber is better than ever with beautiful imagery which shows how the latest promotional wear stands up to the challenges of everyday life.

The High Performance chapter showcases products with innovative extras. And the newly created Fashion 4 Family range has something for everyone.

Finden+Hales know teamwear and they know it well. The brand has gone from strength to strength with its range of mix’n’match men’s, women’s and kids teamwear and, armed with more fantastic customer information than ever before, looks set to become the benchmark for those seeking a credible and quality teamwear solution.

T shirts are the primary focus of Fruit of the Loom’s new product development for 2010. The company is launching two men’s Ts and two children’s Ts, in addition to a new Lady-Fit Jog Pants.

The T shirts are knitted from 100% cotton Belcoro certified yarns (spun in Fruit of the Loom’s state of the art Moroccan factory), for a softer feel and cleaner printing process.

Front Row is all about leisure. When rugby, sailing, walking, or just being outdoors matters most then Front Row provides all the gear you need.

Whether you choose from Front Row’s authentic rugby shirts which stand the test of time or our extra special Front Row Collection supersoft cotton with a luxuriously soft handle making it a delight to wear, all are comfortable, practical and above all thoughtfully created.

Three exciting new ranges are available from Hanes for 2010 – Hanes Tagless, Tagless sports and Tagless organic.

Tagless stands for high impact products in leading edge fabrics. The special ComfortSoft material gives a perfectly soft and smooth feel for maximum wearing pleasure. All products are tagless, for a fresh design and great comfort without scratchy neck labels. Features include a superior fit, a perfectly printable surface and elegant design in every detail.

At Henbury we are looking forward to a vibrant 2010 with some fabulous additions to the range. As ever the Henbury label represents quality, innovation and design in the world of corporate, promotional and workwear clothing. With that in mind our new 2010 products are on trend and provide fresh new options for you and your customers.

This year Gazelle is bigger better and more importantly brighter than ever before.

We have added brighter colour combinations to our existing ranges and have expanded our size ranges to bring you a massive collection of teamwear products.

Colchester-based promotional clothing company, I.S. Enterprises, has added more than 20 new products for 2010, including two new ranges as well as additions to established brands such as Fruit of the Loom.

The two new ranges from Result include an inflatable jacket and gilet range as well as an athletics range with the launch of Air Down and Spiro respectively.

Styles introduced across the four brands - Mantis, Humbugz, Babybugz and TLC reflect what will be hot on the high street for 2010.

Star products include essential fashionwear, gorgeous hoodies for little ones and super-soft fabrics using wash effects and poly/cotton blends.

PenCarrie has added over 250 new products and five new brands to its portfolio for 2010.  Dunlop Workwear and Lee Cooper Workwear now complement other quality brands in PenCarrie’s workwear range. Newly available too is high specification, high performing rugby kit from KooGa, whose clothing professional players favour. A new range of outdoor clothing for travel and adventure comes from Craghoppers, with all styles made from technical fabrics designed to withstand tough weather conditions. The fifth and final new brand, Lewis Print, specialises in bespoke transfers. These include bespoke sports numbers (to add to sports shirts) as well as British standard reflective transfers (to add to high-viz garments, for example).

The significant new product for 2010 is the chef’s PR659 long sleeve jacket. The Coolmax fabric helps chefs stay fresh and focussed when things hot up. The performance fabric includes an effective, fibre-based moisture management system that moves perspiration away from the body. In addition to offering superior comfort and styling, the easy care unisex jacket is also soft to the touch.

Key additions to our brand portfolio for 2010 offers customers even more opportunities to grow their business.

With 63 brands and more than 1850 products, Ralawise offer the widest range in the industry.

Regatta has a plethora of new products for 2010. Using the brand’s outdoor clothing credentials of quality, protection and value, they are destined to be great additions to the existing range.

TRA436 Avery: The Avery Down Effect Jacket is designed to provide maximum insulation to maintain comfort in cold conditions. The jacket is made from a water repellent polyamide fabric and packed with down effect padding to trap warm air. It retains a lightweight feel without compromising on insulation. Available in S-XXXL and a black colour option.

At Russell we always like to give you more, especially when it comes to quality and choice. So this year we’ve introduced two new 100% cotton polos that do just that.

The Ultimate Cotton Polo and the luxury Pima Cotton Polo complete our family of cotton polos, both striking the perfect balance on quality and price.

A new highlight for 2010 is a 210 g/m heavyweight T shirt in Stedman quality.

The Prime ST6000 is made from 100% ring-spun cotton, single jersey tubular fabric, taped shoulder to shoulder.

Skinnifit’s bringing fresh back for 2010 with six new women's styles.

The brand has listened to customer feedback and responded with products that are both wanted and needed.

TheMagicTouch transfer process just gets better and continues to be affordable for all to enjoy and benefit from. The market is changing, as indeed are attitudes and perception towards transfer technology, with a realisation the process assists in creating new business and marketing opportunity.

Kick start 2010 with Tombo’s selection of new products – all designed with your team and sports needs in mind.

The most visible introductions to the 2010 range are two bright yellow garments; the High Vision Jacket and the High Vision T Shirt. Both are exclusively available in a dazzling yellow with reflective detailing and both ideal for wearing in lower light conditions or for situations where being noticed is a distinct benefit.

For 2010 UKL have launched Zoggs, the Australian swimwear brand that was founded in Sydney in 1992. Zoggs was the first company to implement innovative design features such as UV protection and split yoke straps as standard features on all goggles.

Zoggs are now offering a range of innovative swimsuits and shorts for personalisation exclusively via UKL.