Buy less, buy better

With the launch of a new Corporate Social Responsibility brochure this year, Kustom Kit has documented its approach to a better and sustainable future, reaffirming its commitment to promote a message of buying less and buying better leading to more sustainable business practices.

Addressing environmental concerns is right at the top of Kustom Kit’s priority list for 2024.

No one is perfect, so by evaluating and improving business operations, it is continuing to reduce its environmental impact in the quest to grow sustainably.

For over 30 years, the company has been known for designing and manufacturing clothing that lasts. Kustom Kit believes that high quality, ethically sourced garments are crucial to reducing environmental impact. Helping to slow down material flow, reducing overconsumption, and encouraging repair over replace.

Kustom Kit designers take care to consider each detail of a garment’s construction, optimising stitches per cm and strengthening the areas that get the most wear. It strives for functionality and durability but never at the expense of style and comfort.

KK332

Buy less, buy better continues on

There are also a number of new additions to the range that continue the buy less buy better mantra from Kustom Kit.

The first among the new garments is the KK412 Regular Fit Superwash 60° Jersey Polo. Featuring the same popular 65% polyester 35% cotton fabric as the KK504, but slightly heavier at 170gsm, this latest addition to the Superwash 60° family is the best of both worlds.

Featuring matching 1×1 rib flat knit collar and cuffs, interlined slanted top placket and taped back neck, inner collar and taped shoulder seams, the KK412 is available in sizes S to XXL in black, charcoal, navy and white.

The brand new KK332 Regular Fit Sweatshirt sits right at the top of the tree in terms of quality and washability within the 80% cotton, 20% polyester fabric market.

The 100% cotton face is ideal for decoration by DTG, direct to garment, with the KK332 featuring taped shoulders, self-fabric double-layered cuff, neck and welt with twin needle stitching, double stitched armholes and shoulders, as well as self-colour tape to back neck for comfort. Available in sizes XS-XXL in black, dark grey, heather grey and navy.

KK336

Also new for 2024 is the KK336 Regular Fit Quarter Zip Hoodie. Suitable for workwear, streetwear or fashionwear, this 280gsm, 80% cotton, 20% polyester layering essential is one of the most versatile pieces in the Kustom Kit offering.

Featuring a 100% cotton face, stylish kangaroo pocket and double stitched armholes and shoulders, the KK336 is available in sizes XS to XXL in black, dark grey, heather grey and navy.

The Superwash 60 collection

Great workwear should provide exceptional performance in all working environments and Kustom Kit’s renowned Superwash 60 collection doesn’t disappoint.

Hallmarks such as ethical sourcing, superior quality construction and enhanced wearer comfort all come as standard, but Superwash 60 styles can also be washed up to 60°C for easier removal of stubborn stains without affecting shape or colour.

Superwash 60° is an innovative fabric that allows the garment to be washed up to 60°C for the removal of stubborn stains without affecting shape or colour. Some garments in this range can also be tumble dried.

Kustom Kit uses long fibred yarns that produce a compact fabric surface that is highly resistant to piling. The dyes are designed to keep their colour even when washed at high temperatures while still being kind to the skin and the environment.

Features such as double stitched seams ensure durability and back neck and shoulder tape provide wearer comfort and shape retention. They also don’t scrimp on stitches which ensures optimum seam strength.

A standout in the polo shirts market, most casual looks are taken care of with the KK403 Klassic Polo. The main act of the Superwash 60 line-up, it is a firm favourite among garment decorators. The wide range of colours and sizes combined with the brand’s renowned Superwash fabric ensures its continued appeal across multiple industries.

With the addition of four new colours (army green, cardinal red, deep wine and light navy), the KK403 is now available in a huge range of 30 colours and in sizes XS to 6XL for selected options. It can be decorated by embroidery, heat transfer and screen printing.