Stahls’ UK holds Outerwear Summit with partner Stormtech

Stahls’ UK held its Outerwear Summit with partners Stormtech

Stahls’ UK welcomed customers and colleagues to learn the magic of premium jacket decoration as the company held its Outerwear Summit.

The custom transfers manufacturer teamed up with partner Stormtech to enlighten attendees to new revenue streams and ways they can benefit from taking the plunge into outerwear decoration.

The event was held at Stahls’ Heat Innovation Centre in Braintree on October 22, where Andy Rogers, marketing director at Stahls’ UK and Europe, led the demonstrations.

Stormtech brand ambassadors, Larissa George and Chris Bunting, were also on hand to explain the benefits of working with the garment manufacturer.

Mr Rogers said: “The day went very well. I think we showed a lot of people how easy it is to decorate premium jackets, and it means people can go home and think I can do that; that’s what today is about.

Andy Rogers demonstrating a heat press with a premium jacket

“There were a lot of pennies dropping, and it’s really important to us to make sure we teach them appropriately and help them grow their businesses.

“We did the fusing, and normally they’re expecting a jet-black jacket to be shiny because that’s what happens, but even the more sceptical ones in the room were being convinced how easy it was.

“Stormtech is great to work with. It has good products, and it buys into the education side of what we do as well, so we’re aligned with the perspective of how we like to help customers.”