Zagwear launches ZAGX to push branded merchandise boundaries

The new ZAGX

Global branded merchandise specialist Zagwear has unveiledZAGX, a new creative studio designed to deliver high-impact promotional products, fabrication and brand experiences.

The new venture aims to help brands move beyond traditional merchandise by combining product design, fabrication, technology and experiential marketing to create attention-grabbing campaigns. Its services include concept development, art direction, custom product design, set and prop fabrication, technology integration, live activations and global fulfilment.

Toby Zacks, CEO of Zagwear, said: “ZAGX represents a bold evolution of what branded merchandise can be. Today’s brands want more than products. They want ideas that surprise people, create conversation, build social awareness, and leave a lasting impression.”

The studio launches with a portfolio of eye-catching projects, including the Capri Sun x Christian Siriano Pouch Purse, showcased during New York Fashion Week, alongside campaigns such as Heinz Kegchup, the Reese’s Puffs x Ambush Chrome Puff and the Coors Light Chill Face Roller.

Backed by Zagwear’s global sourcing and production capabilities, ZAGX aims to transform ambitious creative concepts into memorable branded merchandise and promotional experiences for customers around the world.