Passion, experience and commitment

Founded in 1999, Customer Focus Software has established itself as the number one provider of technology solutions to the promotional product industry.

With Customer Focus’ cutting edge, cloud-based software and dedicated UK based support teams only phone call away, it’s no wonder the company is trusted by thousands of people throughout the country. Services range from providing customers with the industry’s most widely used and only carbon balanced catalogues, to product sourcing tools.

Customer Focus also offers the most sophisticated technology solutions available. However, what separates the provider from its competitors is the tailor-made approach that has been adopted. Customer Focus understands that no two companies are identical, and as such will often require a bespoke package. So, if you’re a supplier or distributor Customer Focus the solution to elevate your business to the next level.

Speaking volumes

Utilised by over 450 distributors nationally, Spectrum has cemented itself as the industry’s most popular end user catalogue and software package. Boasting a print run of over 70,000 copies and annual sales of £100 million, the figures quite literally speak volumes. As any supplier knows, in this industry it’s all about getting exposure, fortunately this is just one of the areas in which Spectrum excels. By featuring in one of these catalogues you’ll be getting your products in front of the masses, up close and personal.

Nothing demonstrates this better than placement in CF SEARCH, the industry’s leading search portal. By choosing this industry renowned tool you’ll be sure to maintain your presence at the forefront of your customers minds.

Sourcing, selling and promoting

Distributors, Customer Focus can assist you in sourcing, selling and promoting your products. Through the provider’s experience of working with suppliers and distributors alike, the team has identified key areas of the industry where growth can be optimised. Imagine being able to show potential customers virtual samples at the click of a button.

With any of the provider’s Spectrum packages you’ll get this ability as standard. All three come complete with Technologo, an online designer and visualisation tool. This industry leading technology integrates with your website and allows customers to instantly personalise your products, on-screen. Simply upload your logo of choice and see realistic virtual samples in real time with any method of customiation. This service is so highly regarded that approximately one to 1.5 million virtual samples are created every month. Saving the promotional product industry millions of pounds per year, as well as helping to protect the environment.

Customer Focus also offers an artwork redraw service. If you’re struggling with the quality of the artwork supplied to you by your client, just send us the artwork files and the team will return them within 24 hours, in a format that works for you.

Outside the box

The team at Customer Focus is forever thinking outside the box to develop new and innovative business solutions. This year the team brought you Collaborative, a bespoke service unlike any other. Customer Focus knows its customers and understands that not every business has the resources available for a full scale, round the clock marketing operation. Which is why the provider is offering access to its own team of experts. For a small fee per month, Customer Focus’ in-house marketers and designers will work with you to develop anything from e-shots and flyers, to social media posts and more. Like you, we’ll do whatever it takes to ensure your business reaches its full potential.

Customer Focus’ passion, experience and commitment has been the driving force behind its success so far. But we’re not stopping there. By continuing to work with the industry leaders and hiring the best talent in their respective fields, Customer Focus aims to accelerate its growth into 2020 and beyond, maintaining its hard-earned reputation as the UK’s first choice within the promotional products industry.