Grass & Air announces Peppa Pig collaboration for autumn

Peppa Pink Wellies

Children’s welly and outerwear brand Grass & Air, in collaboration with toy and game company Hasbro, will release a new Peppa Pig collection, due to launch in autumn.

The limited collection of two welly styles will feature a signature print of Peppa against a Peppa pink coloured welly along with a print of her little brother George on a Peppamint blue boot, both of which will benefit from Grass & Air’s colour-revealing technology.

Co-ordinating knitted beanie hats featuring an embroidered motif of Peppa and George will also be available as part of the collaboration.

Melissa McLaverty, business development manager at Grass & Air, said: “We are very proud to be working with Hasbro on the Peppa Pig by Grass & Air collection. This is a dream collaboration with the world’s most famous welly-wearing pig, bringing together our shared passion for puddles and outdoor play.

Peppamint Beanie

“This is our first foray into licensing, and we are putting everything into making it a big splash!”

Launching in Autumn 2024, the collaboration will drop in time for Peppa Pig’s 20th anniversary.

The Peppa Pig by Grass & Air collaboration will be available to buy at www.grassandair.com and is currently available on wholesale pre-order through Faire.