New product guides for retailers by James & Nicholson and Myrtle Beach

James & Nicholson and Myrtle Beach has launched a series of 15 product guides to support retailers in offering suitable garments and products to customers from different industries.

It is not always easy to keep track regarding the large product range by James & Nichsolson and Myrtle Beach with a variety of different styles and possible application areas.

To support their retailers in offering suitable products to customers from different industries, James & Nicholson and Myrtle Beach are now providing new handy product guides.

The flyers contain product recommendations for corporate fashion of the two brands, which are tailored to specific industry sectors. This service will enable retailers an industry-specific addressing of customers and thereby possible exploitation of new costumer groups. On the other hand, buyers will have all the products that are suitable for their working area at a glance.

In total, there will be around 15 flyers for different industry sectors, e. g. for medical, (home) office as well as for logistics and delivery. Each flyer presents about 20 products from the corporate fashion range of James & Nicholson and Myrtle Beach, which are geared to the different requirements of the respective industries. All product guides are similarly structured and provide a good overview of all benefits of the portrayed products on the first pages. For example, the high durability of the materials, the use of sustainable fabrics such as organic cotton and recycled polyester or the many colours and sizes available. This is followed by recommendations for individual refinements fitting to each industry. On the remaining pages, the products themselves are presented in detail.

In addition to the new product guides, a newsletter informing retailers about new offers and promotions will be sent out regularly, in which each product guide will be presented as well. These new service tools by James & Nicholson and Myrtle Beach are available now.

JN1171/ JN1172 Ladies’/ Men’s Softshell Jacket

Sneak peek

To give a sneak peek on some of the presented products, the new JN1171/ JN1172 Ladies’/ Men’s Softshell Jacket by James & Nicholson, for example, is a fine choice for everyone working in logistics and delivery. It is functional and easy-care thanks to the three-layer function material with TPU-membrane that is not only wind- and waterproof (5,000 mm water column), but also breathable and permeable to water vapour. Plus, it’s made of 100% recycled polyester. The soft micro fleece on the inside and a width adjustment at the hem also guarantee an ideal wearing comfort while keeping you warm during possible night shifts. Both the ladies’ and men’s versions are available in six different colours and sizes from XS to 3XL. The jacket is perfectly suitable for individual refinement such as a logo or name.

Another recommendation, especially for office workers, is the JN683/ JN684 Ladies’/ Men’s Shirt Shortsleeve Micro-Twill by James & Nicholson. This classic shirt made of 100% cotton is ideal for a professional look and offers a light wearing comfort during the upcoming summertime. The iron-free micro-twill quality with its non-iron finish is yet another benefit and makes the shirt easy-care in every way. While the JN683 for women is waisted with a feminine cut, the JN684 for men provides a classic fit with a slightly waisted cut and a practical chest pocket. Both versions are available in six different sizes (XS to 3XL for women and S to 4XL for men) and four different colours. This garment is also suitable for individual refinement.

Summertime

Thinking of summertime, Myrtle Beach offers the perfect companion: the MB6236 6 Panel Cap Bio Cotton. This light, professional cap made of 100% organic cotton is ideal for everyone working in the sun, e. g. in the craft industry – another industry sector represented in the product guides. Thanks to six embroidered air holes and a padded sweatband made of satin, the MB6236 is comfortable to wear even with higher temperatures. It comes with laminated front panels for a high durability and a practical Velcro fastener. The cap is one size, available in 10 different colours and is suitable for individual refinement – just as the other presented products.

If you are interested in more corporate fashion pieces or want to have a look on various other garments that might be just your taste, make sure to check out the 2021 Main Catalogue by James & Nicholson and Myrtle Beach by visiting UK distributor Fusible System’s website.