A flagship hospitalitywear collection

Premier’s flagship hospitalitywear collection continues to inspire, with trendy front-of-house styles for those working in the industry.

At the heart of the range is the Colours Collection where customers can choose from up to 62 colours across bib, waist and pocket aprons. These aprons remain a popular choice for establishments who want to provide their staff with a simple and effective uniform solution at an affordable price.

Continuing the brand’s drive for sustainability, Laura Dutton from the brand’s marketing team says: “The hospitality industry at large has seen a huge shift in service trends, with consumers demanding a more sustainable plate of food, served by businesses and people who champion this ethos, so why not introduce your customers to our eco-conscious collection with styles made from organic, Fairtrade and recycled materials.”

Premier’s PR122 Regenerate Bib Apron has a big sustainable story to tell as it’s been upcycled from post-consumer denim fabrics, while the PR121 Barley Apron represents the brand’s commitment to buying cotton through the Better Cotton Initiative, which promotes sustainable crop farming across the globe.

As a reseller, you can offer the full front-of-house uniform from Premier, with a huge collection of bar shirts and casual tees – and don’t miss out on an opportunity to dress the team in the kitchen with an offering of classic chefswear styles.

Laura continues: “As the hospitality scene changes, we adapt our collection so that we are always offering styles that are aesthetically pleasing, while offering long term quality and value for money.”

You can view the Premier Hospitality Brochure online and you can also order a copy.