Pantone launches new colour trends tool

Pantone has launched a new colour intelligence and forecasting tool

Pantone has launched a new colour intelligence and forecasting tool that integrates with its Pantone Connect system.

Its features include expert trend insights, colour education to guide colour usage, and a global colour data tool to inform designers about trending colours in different industries and cities.

Laurie Pressman, vice-president of Pantone Color Institute, said “We believe this content can be an added support for designers to understand the relationship of colour to global macro trends and what consumers are looking for to help inspire their design decisions.

“Never has this been so important, when design is being increasingly led by colour and material and less by shape and form.”

Jung Sin, global senior director for digital product management at Pantone, said: “Pantone Color Insider will help designers and the larger creative community have context on what is happening in the world of colour and actionable data to help with their colour decision-making from the start of a project to ensuring colour consistency and excellence at the end.”