Avery Dennison expands AD TexTrace portfolio with new solutions

Two new solutions have been added to Avery Dennison’s AD TexTrace portfolio.

AD TexTrace Heat Seal LoG (Life of Garment) is a permanent RFID solution for inventory management and brand experience applications. The new, embedded solution is available in multiple formats to complement UHF and/ or NFC technologies, and is designed to last throughout the garment life cycle. Heat sealable to many fabric substrates such as woven badges, the solution is ideally suited to the apparel, performance, team sports and general retail industries. It is designed to withstand over 100 home wash/ dry cycles, dry cleaning, and even some industrial wash applications. Main benefits of the NFC solution include customer engagement, brand loyalty and brand protection, while the UHF option supports inventory and supply chain accuracy, loss prevention, self-check-out, and return handling.

AD TexTrace Durable PFL (Printed Fabric Labels) is another new solution from Avery Dennison. As a unique embedded RFID solution that can also last throughout the garment life cycle, it is ideally suited for apparel and general retail products such as mattress pads, outdoor equipment and furniture covers. Main benefits include durability, flexibility and washability, with this sewn-in solution lasting through 10 to 12 home wash/ dry cycles.

Both solutions support circularity, with the inlays forming data carriers to support Digital Product Passport (DPP) deployment, aiding waste reduction as well as sorting, recycling and reselling initiatives.

Avery Dennison inlays and tags are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management, which ensure a reliable and state-of-the-art product that meets a variety of application needs.

Mathieu De Backer, vice president innovation & sustainability, Avery Dennison Smartrac, said: “We continue to see a growing demand for robust inlay solutions that last throughout the life of the garment. Responding to these calls not only provides assurance and value, it supports clients on their sustainability journeys and ensures greater item visibility.”