IPIA unveils new research and advocacy project

Sustainability Advocate Award Highly Commended – L to R – Award Recipient Two Sides’ Gabbie Birch and Josh Birch, with Award Sponsor Morgana’s Ed Hudson

The IPIA has announced that it is leading a national print research and advocacy project, in partnership with research agency, Madano, to shift the positive perception of print for the long term.

The project, titled A New Narrative for Print’s primary aim is to positively shift the perception of print among UK consumers and businesses across a range of critical factors.

Madano has mapped perceptions of the UK print industry across a range of key metrics using its specialist data science technology and analysis tools.

The study has also identified key influencers who significantly sway the perception of the print industry and its products, by studying more than 12,000 online conversations across social media, media outlets, blogs, and forums.

By obtaining an accurate picture of how the print industry and its products are perceived, the IPIA and its partners can develop a long-term strategy to strengthen the print market in the UK.

The initiative has been made possible by a coalition of IPIA Members that are working in partnership to ensure it delivers on its objectives: Imprint MIS, Ricoh, Konica Minolta, Epson, The Printing Charity, and Citipost.