Trutex unveils new identity

Trutex unveiled its new branding at The Schoolwear Show in October

Lancashire-based Trutex, famous for dressing millions of the UK’s school children since it was established in 1865, has revealed its new brand.

The new identity swaps the old logo of a swooping ‘T’ to focus on the company’s impressive heritage and regional roots by placing Clitheroe Castle, in the Ribble Valley, as the central icon.

Trutex, which has kept over six generations of school children smart including Prince George, supplies over four million garments a year from its North West base in over 80,000 different product styles – from blazers to pinafores and shorts to sweatshirts to the UK and beyond.

The company recently made the headlines by producing a blazer made using recycled bottles, and for their technological advances in stain resistance and anti-crease fabrics. Furthermore, through its work with anti-bullying campaign beTRU2u with The Diana Award, Trutex launched the Power Blazer which had a lining covered with handwritten inspirational messages from children to the wearer.

The new identity will be rolled out onto all collateral and customers through 2019 will see it on the new website, as well as all packaging, labelling, and marketing and display merchandising.

Managing director, Matthew Easter, said: “Like our uniforms, the Trutex brand has proven longevity. We’ve seen the industry change and grow yet throughout have continued to provide parents, guardians and children with quality and long lasting uniforms. Times have changed, and from dressing six generations of school children, we’ve changed too. Our latest brand has brought us up to date with how our customers see us and our products – trustworthy, established and reliable.”

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