Printwear & Promotion The Total Promotional Package
Daiber is strengthening its refreshed brand positioning with the launch of a new campaign, “Simply Daiber”, underlining its promise as a full-service corporate fashion provider.
Following the successful consolidation of its brands JAMES & NICHOLSON and Myrtle Beach, under the its name last year, the campaign marks the next step in sharpening Daiber’s market profile.
Rolling out across all Daiber channels as well as print and online trade media, “Simply Daiber” focuses on what the company defines as its core strengths: straightforward processes, reliable quality, and tailor-made products and services.
Managing directors, Kai Gminder and Christof Kunze said: “The campaign sums up our self-image – high-quality corporate fashion combined with a partnership-based service approach.”
Visually, the campaign keeps things minimal. Each motif features a single Daiber product – shown only with its product number – allowing bestsellers and new items alike to speak for themselves. Six visuals are included, showcasing four proven bestsellers and two new additions from the current collection.
More than a branding exercise, the campaign also supports Daiber’s trade partners. Distributors and dealers receive a comprehensive marketing toolkit with ready-to-use assets in German and English, reinforcing Daiber’s full-service approach and extending the campaign’s reach across the promotional products industry.
