Companies are always chasing new leads for more business but maybe they should be chasing their tails. Colin Sinclair McDermott, aka The Online Print Coach, explains how looking inward at dormant databases could find the leads you’re looking for. Most garment decoration and promotional products businesses are sitting on a …
Read More »How printwear and promotion businesses can stay ahead of sustainability regulations and buyer expectations
In business, you have to mean what you state and it is an ethos that is working its way into sustainability. The EU is changing its laws and now companies don’t just want eco-friendly products, they demand it. In this article, Akhil Sivanandan from Green Story explains why it is …
Read More »Businesses recess for The Schoolwear Show
Schoolwear has been a hot topic of discussion in recent months with changes to legislation imminent. With no one really any wiser as to what is going to happen, everyone is seeking information, so where better to do so than at The Schoolwear Show. Assistant editor Benjamin Austin visited the …
Read More »Make it personal
With garment personalisation booming within the industry, companies like Antigro Designer are becoming more integral with their print and design software. Assistant editor Benjamin Austin quizzed Marcin Majda, CEO of Antigro Designer, about the significance of the market’s growth and what it means for the industry as a whole. “Self-expression …
Read More »The strategic shift
Phil Oakley, founder and director of OnPoint Supply Services, investigates why smart decorators are choosing specialist suppliers over equipment investment – and what this means for your business. Have you found yourself caught between the promise of direct to film technology and the reality of equipment investment? You’re not alone. …
Read More »Anticipation builds for The Schoolwear Show 2026
The Schoolwear show is returning to the Cranmore Business Park in Solihull on October 12 and 13, with organisers inviting members of the industry to be part of the new-look exhibition. As a preview, assistant editor Benjamin Austin posed a series of questions to the event’s director, Mark Woolgar, to …
Read More »Branded fashion: How printwear is winning in the style stakes
Fashion relies on trends to keep it current and trendy. But more and more we see branded merchandise filling this space as it evolves from its former promotional position to one of cultural meaning. Samantha Overton, managing director at Zebra Print Group, explains. Branded merchandise has come a long way …
Read More »A picture paints a thousand words
There are as many screen-printed T shirts as there are people wearing them all holding particular sentimentality to its owners but these designs fade over time. However, Giant Triplets has found a way to help continue the story of these garments by giving them a new lease of life with …
Read More »Artificial intelligence and the T shirt business in Europe: Not a trend, but a strategic ally
In an increasingly fragmented and competitive European market, artificial intelligence is no longer a futuristic notion it has become a strategic asset. Beppe Quaglia, CEO and president of Virus Inks, reports. From small artisan workshops to industrial textile printing labs, new technologies are rewriting the rules of the game. But …
Read More »Discovering Apollo: A game-changer in garment printing
Veteran screen printer and owner of Palmprint Consultants, Tony Palmer, was recently invited to try out Kornit’s new Apollo printing system. Here are his findings. I am an analogue screen printing professional with over 35 years’ experience decorating garments using standard commercial methods, so when Kornit invited me to FESPA …
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Printwear & Promotion The Total Promotional Package