Industry Advice

Instagram advice: It is no longer optional

Instagram logo 2016 Instagram advice: It is no longer optional

With such a visually impactful industry as printwear, it is important to try to look a cut above the rest, and where else to do that than online. Instagram isn’t just a social media platform for influencers; it is actually becoming your favourite sales tool, as Estelle Keeber, Instagram expert …

Read More »

The DTG Column: Five myths about DTG printing

PP logo 1 e1790253442183 The DTG Column: Five myths about DTG printing

Nothing has hit the industry as hard as DTF, so much so that it could cause people to overlook older production techniques. However, DTG is still just as prevalent as it once was, despite a few myths bouncing around the industry, as Charlotte Darling, marketing manager of Amaya Sales UK, …

Read More »

The DTF Column: From promise to hidden pitfalls     

Pic 1 9 The DTF Column: From promise to hidden pitfalls     

In this column, Beppe Quaglia, founder and CEO of Virus Inks, gives 10 tips on how to make the most of DTF printing.                         DTF printing is widely regarded as one of the most significant revolutions in textile customisation in recent years. Yet, as with every technology that spreads quickly, initial …

Read More »

Marketing Advice: Protect your time to protect your profit

PP logo 1 e1790253442183 Marketing Advice: Protect your time to protect your profit

In this column, Colin Sinclair McDermott, aka The Online Print Coach, explains how setting firm boundaries transforms you from a full-time troubleshooter into a strategic leader. It is mid-morning, and you have finally sat down to tackle a complex quote or a long-term growth strategy. Then it happens. A head …

Read More »

The Embroidery Column: Benefits of working with fine threads.

Untitled 108 x 788 px 1576 x 788 px The Embroidery Column: Benefits of working with fine threads.

Quality can be down to the finest details. Imagery must look perfect and crisp, whether printed or embroidered. It may, therefore, be beneficial to work with more delicate accessories. In this column, Natalie Greetham, marketing manager of Madeira UK, discusses why 60-weight thread is the secret to premium-looking embroidery. In …

Read More »