Industry Advice

The Dye Sub Column: Turning your sublimation passion into profit

PP logo 1 e1790253442183 The Dye Sub Column: Turning your sublimation passion into profit

It is a common dream to turn one’s passion into a sustainable business, and it is often the way dye-sublimation printing companies are created. But before you follow in the footsteps made by those before you, Anuj Ghaghada, Director at Longforte, has some advice You press your design, lift the …

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The Embroidery Column: Mastering 3D foam embroidery

Hobkirk Industrial Sewing scaled e1790952897302 The Embroidery Column: Mastering 3D foam embroidery

With any uncommon technique, it takes time to get used to it. Practice always makes perfect, but it never helps to have some learned pointers, as Nathalie Greetham, marketing manager of Madeira UK, has offered when discussing 3D foam embroidery. Three-dimensional foam embroidery has become a staple technique, particularly for …

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Instagram advice: It is no longer optional

Instagram logo 2016 Instagram advice: It is no longer optional

With such a visually impactful industry as printwear, it is important to try to look a cut above the rest, and where else to do that than online. Instagram isn’t just a social media platform for influencers; it is actually becoming your favourite sales tool, as Estelle Keeber, Instagram expert …

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