Printwear & Promotion The Total Promotional Package
World Day of Human Milk on Wednesday, May 19 saw the launch of a new online store founded by Epson and its charity partner, The Human Milk Foundation (HMF).
The store will sell gifts using Epson’s dye sublimated printers to help raise funds for the charity. The Human Milk Foundation provides donor human milk to sick premature babies in hospital neonatal intensive care units and to families at home such as mums with cancer and other conditions through the Hearts Milk Bank.
The mugs and tote bags are locally manufactured in the UK by print on-demand platform Prodigi, which prints onto sustainably sourced fabrics and materials using Epson dye sublimation printing technology. This includes Epson’s 44in SureColor SC-F6300 and the 24in SureColor SCF500.
Products from the new online store feature bespoke designs by talented designer Emily Culpeper based on molecules such as oxytocin and prolactin, both key hormones found in human milk; the snowdrop flower, also known as the ‘milk flower’ which is the charity’s emblem; and seasonal designs. Mugs on the new HMF store will retail at £7.99 while tote bags will retail at £14.99. For every 13 mugs and seven tote bags sold, funds raised will enable The Human Milk Foundation to onboard a new milk donor, whose milk would feed on average 20 babies.
Dr Natalie Shenker, co-founder of the Human Milk Foundation, said: “We’re delighted to launch the HMF online shop in partnership with our charity partner Epson, using their sustainable printing technology to create these beautiful gifts which will raise vital funds to enable us expand our service and help more babies. The designs also raise awareness of the science of human milk and our work in supporting milk donors, including the very special mums who choose to donate their milk following bereavement.”
To support the development of the new online store and to offer a wider range of gifts to meet different consumer tastes, The Human Milk Foundation and Epson will be looking for and embarking on new design collaborations in the future.
