Printwear & Promotion The Total Promotional Package
Gelato’s 2025 State of Print Production report has found that 80% of print professionals say AI and automation are essential for workflow improvement.
The report reveals key insights into the evolving print production landscape and highlights major industry trends.
CEO and founder, Henrik Müller-Hansen, said: “The print industry is positioned for massive growth.
“Just as Netflix anticipated the streaming revolution and redefined how we consume content, print producers have the power to reimagine how goods are created and delivered. This year is about more than technology – it’s about mindset.”
Another key finding in the report was that 70% of printers noted that personalisation and customisation are driving customer preferences, with printers adapting to deliver unique, on-demand experiences and restructure processes for micro orders.
And an impressive 70% of respondents also indicated increasing customer demand for sustainable, eco-friendly products.
COO, Rebecca Razulis, added: “Consumers, especially millennials and Gen Z, demand transparency. They want to know where their products come from, who made them, and how they were produced.
“Sustainability considerations are critical for today’s print producers.”
The full report can be read here.
