Profit from customisation and personalisation

In this article, Michelle Joseph, head of marketing communications Oki Europe, outlines why now is the time to move into transfer printing and what benefits it affords you.

The global custom T shirt printing market is forecast to reach $3.1 billion by 2025, presenting exciting opportunities for print service providers to grow their business by adding short run personalised and customised garment decoration to their service portfolio.

From work uniforms to the latest slogan T shirts and eye-catching custom designs, with the right technology in place tapping into this lucrative market can be relatively quick and easy.

What is transfer media printing?

Transfer media printing is a great option for any print service provider looking to increase its revenues through customised garments as well as a wide range of other promotional merchandise, whether made from acrylic, ceramic, glass, metal or wood.

The transfer printing process is a lot more straightforward than other processes that involve printing onto different items. The process simply involves printing the design onto transfer media which is then heat pressed onto the desired garment.

Reducing complexity while maximising profitability

Creating intricate and complex garment designs is made easy when printed onto transfer media rather than creating directly onto fabric.

Embroidery and screen printing can be notoriously fiddly and jobs that use these processes can also take a long time to set up and are slow to process. A transfer printer is a fast, effective way of professionally printing quality designs and applying them to substrates quickly and easily with minimal fuss.

The obvious choice for print service providers

Transfer media printing has many benefits over more traditional garment printing methods and considering media transfers can also be applied to an extensive range of other materials and items, it is clearly a winning option when it comes to helping print service providers profit from customisation and personalisation.

And with innovative toner technology that helps to ensure that designs truly pop, transfer media printing is the most effective method for exceeding customer expectations.