Hints and tips for transfer media printing

Michelle Joseph, head of marketing communications at Oki Europe, provides some top hints and tips creating intricate and complex designs using transfer media.

Creating intricate and complex garment design is made easy when printed onto transfer media rather than creating directly onto fabric.

Embroidery and screen printing can be notoriously awkward, and jobs that use these processes can also take a long time to set up and are slow to process. A transfer printer is a fast, effective way of professionally printing quality designs and applying them to substrates quickly and easily with minimal fuss.

Because of the fast-paced society that we live in, customers are increasingly asking for products to be delivered quicker. The solution, by switching to transfer media printing, businesses can speed up short run printing profitably by branding garments quickly, easily, and cost-effectively.

A first for digital printing

CMY+W transfer printing, a first for digital printing, is innovative technology that enables solid, sharp and bright white transfer printing using white toner to create vibrant print on dark backgrounds, dark coloured garments and other substrates. Using cutting edge switchable toner technology will allow print service providers to simply swap white toner cartridges for black toner cartridges for printing true black (CMY+K), high-quality digital transfers for light-coloured garments and other substrates.

Innovative colour technology is helping print service providers to improve flexibility and deliver stand out results through transfer media printing. Devices that provide high quality CMYK plus high-density solid white (CMYK+W) under single pass printing allow vibrant results to be transferred onto a diverse range of light, dark and transparent materials, delivering professional quality results.

Transfer media printing has many benefits over more traditional garment printing methods and considering media transfers can also be applied to an extensive range of materials and items including school wear, activewear and T shirts, it is clearly a winning option when it comes to helping print service providers profit from customisation and personalisation. And with innovative toner technology that helps to ensure that designs truly pop, transfer media printing is the most effective method for exceeding customer expectations.