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Blue Max Banner has announced the introduction of a new high-performance sports sock to its Medallion Sportswear collection.
The socks’ active ingredient is the highly advanced, patented, CoolMax technology which functions by moving perspiration away from the body and through the four-channel fibres for quick evaporation, keeping the wearer cool and dry.
Fibre performance efficiency tests have shown that after 30 minutes drying time, CoolMax loses 93% of the moisture as compared to cotton alone which loses only 50%.
The new socks, woven from an American cotton that has been specially selected for its durability, will be launched initially in white only, available, as is customary with Blue Max Banner, in an extensive range of sizes, from a children’s size 6-8.5 to a 11.5-13 in adults. For additional comfort, the Medallion Socks feature a classic linked flat seam at the toe and the addition of Lycra ensures they stay comfortably in position.
Nigel Plenderleith said: “There is an increasing demand for sportswear with active elements and we as a business have been scouring the globe to source technology which outperforms everything else in the marketplace. CoolMax is a registered trademark of Invista in India, one of the world’s largest integrated producers of polymers and fibres. We are confident that it is a real winner and will help to further establish our Medallion Sportswear brand.”
Blue Max Banner Medallion Sports Socks will be available to order from stock this summer in a 5x three pack. Orders placed by 4pm are scheduled for delivery the following day.
