
Madeira UK is looking to make a splash with its latest innovation, specifically designed for chenille embroidery.
Labelled Chenille 12, the thread is the company’s first purpose-built product made from recycled polyester.
It combines a unique looser twist with an open filament structure to create velvet-soft uniform loops with a smooth, flat finish.
Chenille 12 is compatible with size 90/14 needles, helping to minimise fabric damage across a wide range of materials.
Its soft, durable construction makes it ideal for patches, caps, fashion details, accessories and interior applications.
Chenille 12 has just hit the market, having been officially launched on October 1. It comes in 34 colours, with the initial palette ranging from bold neon to subtle pastels. The full range is set to expand to more than 60 colours.
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