Printwear & Promotion The Total Promotional Package
This year’s Printwear & Promotion LIVE! was another huge success! The co-located event welcomed 165 exhibitor stands with visitors across the three days almost touching 6,500, just shy of 5,000 via the Printwear & Promotion LIVE! entrance, and another 1,500 attending via Sign & Digital UK! The first day on the Sunday was the busiest with 2,700 in attendance!
The show has for many years been a launch pad for new equipment and this year’s event did not disappoint with latest additions and expanded ranges on display from more than a dozen of the industry’s major suppliers. Once again, the vibrancy and diversity of the industry was on display with over 60 garment suppliers showcasing their latest styles, colours, and fabrics!
Event director, Tony Gardner, commented: “Feedback from the industry indicates that as a whole the printwear sector in the UK has remained pretty static over last year. Consequently, we were very pleased to see a virtually identical turnout to the number of visitors to last year’s P&P LIVE! What really stood out to so many this year, was the investment made by the exhibitors in the quality of their stands and displays. There is always a buzz at the show, and you could really feel the energy across the halls. We are delighted to have received so many positive comments on the event from both visitors and exhibitors.”
While over in the adjoining hall, visitors could discover all the equipment, products, services and advice they could need should they wish to diversify into the sign making world.
Exhibitors and visitors alike were full of praise for the exhibition. Martin Lowe, marketing manager at Resolute, said the team had been pleased with the event.
“Both stands have been incredibly busy the entire time,” Martin said during the event.
Rob Goleniowski, regional manager for Roland Europe, said it had been a ‘vibrant’ event as he noted a particular interest in DTF, while customers were asking more questions to find the right fit for them.
He added: “We’re finding that the customers are a bit more educated now, that there is no kind of one perfect solution. So while DTF has advantages, there are other technologies, eco solvent, UV, for example, that have also got their own relative strengths.
“We’re seeing that customers are more understanding about choosing the right technology for the right application.”
Printwear & Promotion LIVE! will be back at the NEC next year, provisional dates for 2027 are February 21 to 23.
