2023 Daiber catalogue is completely carbon neutral

James & Nicholson and Myrtle Beach have partnered with ClimatePartner to ensure the 2023 main catalogue is completely carbon neutral.

By partnering with ClimatePartner, the two brands are able to compensate for the CO2 emissions that result from the printing of the catalogue.

This is done via supporting internationally acknowledged climate protection projects such as Colombia’s largest REDD+ project, which protects 1,150,200 hectares of rainforest and helps to preserve its biodiversity. Other projects include the protection against the commercial deforestation of more than 97,000 hectares of Brazilian forest in Pará in order to provide an alternative source of income for local families, as well as the repair of well systems in the Central Region of Eritrea to give communities access to clean drinking water.

In addition to these, Gustav Daiber also supports projects in Germany, such as the Bergwaldprojekt, which maintains and preserves native forests.

Managing director, Kai Gminder, said: “It is a special concern of ours to give something back to the environment. For this reason, we are striving for more sustainability not only in our products, but also in our activities as a company.”

The catalogue, which features 24 new products. was produced using solely Steinbeis recycled paper for the inner part. The paper has been awarded with the Blue Angel and the EU Ecolabel. In contrast to the usage of conventional paper, more than 80% of water, 70% of energy and half of the CO2 emissions have ultimately been saved in the catalogue production.