Daiber welcomes new head of marketing and digital operations

In a bid to strengthen its digital focus, Daiber has appointed André Knaus to the role of head of marketing and digital operations.

The graduate economist and IT manager brings a diverse skill set in marketing and technology and aims to position the corporate fashion manufacturer as a long-term pioneer in innovative digital solutions within the industry.

Managing director, Christof Kunze, said: “André Knaus brings the ideal combination of technological know-how, project experience, and marketing expertise. His broad understanding of digital and analogue processes makes him the perfect fit to drive our vision of a forward-looking company that is well-prepared to meet the challenges of today and tomorrow.”

Prior to this role, Mr Knaus worked in the role of head of digital operations at Daiber.