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Formed in 1994, AJS Embroidery Services can be found very close to Junction 26 of the M1 in Nottingham. AJS is the exclusive distributor for Tajima and Pulse Microsystems. Read on to find out more.
Tajima produced its first embroidery machine in 1964 and since then has been a world leader and innovator in embroidery machine manufacture, becoming the benchmark for machines within the garment decoration industry.
Pulse Microsystems is the premier creator of software technology in the apparel decoration industry. With a variety of applications for both embroidery and digital print available on nearly every platform, this industry leading software and technology has set the standard for the creation of apparel decoration for over 30 years. With over 40,000 commercial users and over 150,000 consumer users worldwide, Pulse has achieved continued global success by understanding the needs of our clients and adapting to emerging market trends. Its customers are located in over 60 different countries around the world, and its software is available in 14 languages to best serve you.
Customer led business
Founding members of AJS such as Tony Dorsey (now MD), Clare Sisson and Ashley Hobbs are still key figures in the company along with new staff, all with different roles from sales and admin through to support and training.
AJS is and always has been a customer led business. AJS listens to customers’ needs and adapts solutions for them, to help them start up, grow existing business and help to take businesses in a different direction from their normal day to day.
The team are professionals at helping customers with new start businesses. AJS has everything to help a new customer succeed. From a vast array of machine models for varying types of work, to software solutions out of the box and facilities to custom build software to customers’ needs. A training program is in place covering all aspects of the products we sell right through from delivery to going into production.
Every customers’ needs are different but all need and get the same start with professional guidance, advice and support to be successful.
Dealing with customers from home start to blue chip clients and AJS engages with them all in the same way with a focused approach to achieving an ultimate goal.
Changing needs
Over the last 10 years our customers’ needs have changed from large production machines to more compact, productive and efficient solutions. AJS, Tajima and Pulse have all seen the change and adapted in ways to help customers succeed in this new and challenging arena.
Tajima has redesigned machines with much higher speeds and easier controls, Pulse has written software to do more than just send a design to the machine and AJS has adapted its approach to sales and customer interaction with restructuring internally and providing professional support in all areas.
Big changes
While on the subject of software one of the biggest things AJS sees is a massive swing away from .dst designs to the benefits of .pxf embroidery files. An old original Tajima .dst file simply gives you a locked file to give you the stitch details for the machine to work. The benefits of a .pxf file are, set colours within the design to save time by not having to input them at the machine, set the start position and no more need to trace, set speeds to suit the design, add production notes to give operators instructions, easily resize with stitch count changing, work from beginning to end in one file format and much more. Most of AJS’ customers now get designs made in .pxf edit them with a simple Pulse system and send direct to the machine through Pulse networking. Nothing simpler.
AJS is committed to continuing to be the number one supplier of embroidery machines and embroidery software in the UK and Ireland. AJS has appointed an official sub distributor for Ireland to give the same level of support and service to its Irish customers www.embroiderymachinesireland.ie, working closely to co-promote its products with other suppliers such as Ralawise, DigitisingMart and Madeira.
AJS intends to be around for another 22 years and is even more committed to doing all it can to stay ahead of market trends changes, continuing to all that adapt to what is happening in the industry while keeping a friendly, professional approach.
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