Printwear & Promotion The Total Promotional Package
American & Efird has launched an industry first in the shape of Perma Core – a recycled core spun industrial sewing thread made using Repreve.
Unifi, the makers of Repreve, turns plastic bottles into 100% recycled polyester fibre, which is then made into products sold by leading consumer brands and retailers. Perma Core using Repreve combines a recycled continuous filament polyester core and A&E’s signature quality polyester staple wrap to produce a high quality, eco-friendly industrial sewing thread.
Chris Alt, A&E’s senior vice president of global sales, said: “Perma Core using Repreve provides an eco-friendly core spun sewing thread solution without sacrificing quality or sewing performance as seen in some existing recycled threads in the industry.
“Perma Core using Repreve is extremely versatile and can be dyed, finished and delivered from any of A&E’s global colour range. The portability of this product is important to our global customers and prospects that are already incorporating Repreve fabrics into their products allowing them to complete their sustainability efforts in a cost-efficient way, no matter where in the world they place their sewing production.”
Jay Hertwig, vice president of global brand sales, marketing and product development for Unifi, added: “Consumers are looking for products and brands that are environmentally responsible from start to finish. With Perma Core using Repreve, brands can be confident that their products are sewn with eco-friendly thread.”
