Printwear & Promotion The Total Promotional Package
Gildan has announced the newest positioning and marketing campaigns for the American Apparel and Comfort Colors brands.
American Apparel will launch The 2001 and Only campaign, spotlighting its original AA2001 style and capturing the essence of American Apparel to further solidify positioning as the iconic premium brand.
Comfort Colors’ campaign is called Spread Good Vibes, which radiates colour, comfort, and positivity to further enhance its positioning as the lifestyle brand in the company’s portfolio.
Gildan itself is also launching its Just Smart campaign as the most logical, no-brainer choice for decorators to drive their business success paying tribute to its identity as the brand of choice for best value and dependable quality.
The new campaigns will be promoted through the release of spotlight films, social media marketing, display advertising, and renewed digital experience on websites and social platforms.
Chuck Ward, president of sales, marketing and distribution at Gildan, said: “We are pleased with the work done to reinvigorate our three core brands sold in the imprintables market channels, giving them a heightened new look and positioning while paying homage to their strong heritage.
“Leveraging these brands core strengths while modernising them allows us to elevate their unique positioning and offering in the decorators market, cementing our brands as the apparel choice in their respective categories.”
This change comes at a time when the brands are evolving and expanding their respective global reach, in line with Gildan’s Sustainable Growth plan.
