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Avery Dennison has invested in Circ, a US-based chemical recycler focused on harvesting new yarns from mixed textile waste.
Avery Dennison’s investment will help accelerate the commercialisation of Circ’s industrial-scale polycotton recycling pilot plants. Once up and running, the sites will allow apparel brands and Avery Dennison to recycle mixed textile waste streams, such as polyester-cotton blends, into high-quality cellulose-based or PET-based yarns for use in apparel production.
The partnership represents Avery Dennison’s collaborative approach to providing solutions – not just products – to the global apparel market. Avery Dennison will work with Circ to test its own technologies in a real-world environment. With digital identification solutions, such as RFID and QR codes, and the atma.io cloud product platform, it’s possible to create digital product passports that can enable the circular economy, where materials are captured and re-used throughout the lifecycle.
Michael Colarossi, vice president, innovation, product line management and sustainability, Avery Dennison said: “The time for circular strategies and their enabling technologies is now. Using intelligent labelling in garments, we are working with Circ and other supply chain partners to drive a paradigm shift in the textile and fashion industries. Together we provide a solution for the take-back and sorting of waste at scale.
“Cutting-edge solutions like this are so valuable and are advancing rapidly alongside critical market trends and demands. We are excited to support Circ in its next steps, driving the creation of a collaborative, circular economy for textiles.”
Peter Majeranowski, chief executive officer at Circ, added: “Transforming the fashion economy requires leadership from influential players in the textile industry, the financial community, as well as technology innovators.
“The Circ team, which includes not only our employees but also our investors and partners, encompasses a diverse group of retail, manufacturing and engineering leaders across the US, Europe and Asia. We share a common view that a clean future for the fashion industry is not only possible but also essential for humanity. With each funding round and expansion in our partner base, we become more capable of ending the costly and preventable cycle of garment waste. I couldn’t be more excited.”
