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Visitor registration has opened for Brand Licensing Europe 2024 as organisers ramp up celebrations for the show’s 25th anniversary.
Brand Licensing Europe, BLE, is Europe’s leading event for licensing, brand extension and collaborations, and is set to take place this year from September 24 to 26 at ExCeL London. European brand licensing professionals including retailers, manufacturers, brand owners, agents, service providers, marketers and designers are invited to secure their free pass to the three-day event now.
BLE event director, Ella Haynes, said: “This is a huge year for BLE. We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century. It’s been an amazing journey, and we feel honoured to have spent 25 years as the biggest meeting date in the European brand licensing calendar, helping thousands upon thousands of European retailers and manufacturers to discover brands to partner with and create much-loved, best-selling consumer products.
“We’re also following in the footsteps of an amazing show last year, which attracted record retailer numbers and a 28% increase in both total visitors and attendees from France, Germany, Italy and Spain – numbers we’re hoping to grow for 2024 to further cement our position as the European brand licensing event.”
In 2023, attending retailers included buyers from: Zara, Amazon, Benetton, The Entertainer, ASOS, C&A, H&M, Calzedonia, Carrefour, Fat Face, Galeries Lafayette, Harrods, Aldi, Decathlon, Diechmann, Next, El Corte Ingles, Forbidden Planet, Frasers Group, Primark, Poundland, Accessorize, Marks & Spencer, Matalan, Card Factory, Hamley’s, Claire’s Accessories, HMV, Iceland, John Lewis & Partners, Legends, Lidl, Lipsy, Asda, Selfridges and many more.
This year, attendees can expect to see 176 confirmed exhibitors, with 14 of those being first timers.
Those confirmed include: London Zoo, a ZSL Conservation Zoo, The Royal Pavilion at Brighton. 24h Le Mans, The British Museum, Animaj, El Ocho, Two Daughters Entertainment, CARDIO BUNNY, Merchantwise Group, Middle Mouse, Marubeni International, Chocolate Rain, Dongguan Jiahong Commodity Manufacturing, and Unicast.
Even with such an array of new timers, attendees can still expect many returning exhibitors at this year’s event including: Paramount, Crunchyroll, The Smurfs, Natural History Museum, Pokémon, Van Gogh Museum, Paul Frank, Tour de France, UEFA Club Competitions, Penguin Random House, Real Madrid CF, Le Petit Prince, Capcom, Walker Books, V&A (Victoria and Albert Museum), Moonbug Entertainment, Hasbro, SEGA, Rebellion, BANDAI NAMCO, Mercis (with Miffy), Imperial War Museums, RSPB, Acamar Films, BBC Studios, Manchester City FC, Yale University and more.
Register for your free ticket now.
