Inkcups outlines the opportunities for businesses looking to enter a new promotional market Where there are challenges, there are opportunities. Amid fierce competition, finding ways to retain sustainable profit margins poses an ongoing challenge for many print businesses. Therein lies an opportunity; as segments converge and evolve, exploring new revenue …
Read More »Future Trends in Professional Clothing
Jamie Stokes, content writer for The Professional Industry Clothing Association Worldwide, outlines some of the latest trends in the professional clothing sphere. The professional clothing industry, consisting of uniform, workwear, and PPE, is an essential part of the textile and apparel market, clothing employees and protecting frontline workers around the …
Read More »Can your business afford to invest in AI?
Shire Leasing’s Alex Hall examines the increasing noise around the AI industry and the potential implications… AI has been around for years, from asking Alexa to tell you the weather forecast to getting your FAQs solved by a chatbot on websites. But with the public release of ChatGPT at the …
Read More »A sign of real synergy
P&P Live and Sign & Digital event director, Tony Gardner, outlines the huge opportunities for the printwear and promotion industry, as we look ahead to the co-location of the two events in February 2024. It was fabulous to see the industry reunite at our 2023 exhibition! Our first event since …
Read More »How digital print is inspiring next generation designers
Digital print is fast becoming a fashion essential as designers explore the creative edge and production flexibility. At this year’s London Fashion Week numerous notable pieces were created with digital print as designers chose to adopt more unique, colourful, and flexible ways to take their inspired work from imagination to …
Read More »How leasing can enable the transition to net-zero
Alex Hall examines how finance and leasing can support businesses in the printwear and embroidery sector with sustainability goals. In 2019, the UK signed a legally binding target of reaching net zero emissions by 2050. Many UK SMEs are already working towards achieving their own sustainability goals, not only for …
Read More »DTG is not going anywhere
Direct-to-Garment (DTG) printing markets have been under a significant pressure over the recent several years. Dmitry Sarbaev, general director at Fluxmall, examines why it’s important for various printing methods to coexist… The season of the signature tradeshows, which included not only FESPA 2023 Munich in May, but also ITMA 2023 …
Read More »Leaky bucket syndrome
Is your website like a leaky bucket? Javan Bramhall, owner of Digital Glue, examines how to optimise your website’s performance… You fill your website up with visitors, bringing thousands of people to the site. You carry the bucket to its destination, and by the time you’ve got there, its nearly …
Read More »They Ask, You Answer
Javan Bramhall, owner of Digital Glue, explains why you should tackle head-on the issues your customers are concerned about. It’s pretty rare that I read or listen to some marketing advice that I have to share, but having recently seen Marcus Sheridan speak at a conference I attended, I’m sharing …
Read More »Investing in the current climate
Finance and equipment leasing specialist, Alex Hall of Shire Leasing, shares his industry expertise on the current climate and how to invest in capital equipment affordably through economic uncertainty. With inflation on the rise, interest rates at their highest in 14 years, and falling consumer demand, businesses are finding it …
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Printwear & Promotion The Total Promotional Package