Industry Advice

In this article, Nick White, pro graphics business manager, Epson (UK), explains how you as a garment decorator can drive growth with customisation. Have you considered what exciting opportunities the custom apparel market could offer your creative print production environment? It is set to grow by USD 1.13 billion from 2020 to …

Madeira UK’s Maria Potter, business development manager and Natalie Greetham, marketing manager, take a look at embroidery in motorsport in this month’s embroidery column. Rallycross, hill climb, stock cars, karting, grass tracking, all these motorsports have brightly coloured logos which often include lightning flashes, quirky fonts, and borders all around. …

In the eyes of a consumer, free samples are obviously worth it, but what about for the business? Jeremy Freedman, managing director of Guardpack, tries to answer this question. With Opinion Research Corporation discovering that 81% of consumers are more likely to try a product after receiving a free sample, …

Did you miss Instagram expert Estelle Keeber of Immortal Monkey at Printwear & Promotion LIVE! in April? Well, if so, in this article Estelle explains why you need to be using Instagram reels to grow your business in 2022. With Instagram announcing that it is no longer a photo sharing …

In this article, Dmitry Sarbaev, managing director of FLUXMALL DTG, provides some top tips on how to prepare quality artwork for your direct to garment prints.  In order to master the photographic-quality image creation for direct to garment printing, you need the understand the core benefits of this decoration method …

Charlotte Darling, director of Amaya Sales UK, explores why embroidery is still a go-to for designers and why this sector is only going to grow. It seems to me that embroidery is on trend for 2022. At Amaya recent months have seen record sales of embroidery machines both to existing …

Looking for a new product to offer to your customers? Andrea Evans, Sawgrass’ international sales manager, runs through a step-by-step guide to this summer’s must-have sublimated product. Skinny tumblers are all the rage and are a perfect option for spring and summer. Easy to decorate and personalise with sublimation, this …

In this month’s Embroidery Column, Jas Purba, managing director of ETC Supplies, outlines the regulations you should take into consideration when embroidering clothes for children. Many embroidery companies are totally oblivious regarding the regulations for babywear and childrenswear. This even overlaps into nightwear for all ages. Information regarding these standards …

Rob Brown, senior manager business development, Oki Europe, weighs up the pros of transfer media printing compared to more traditional garment customisation methods. The global custom T shirt printing market is forecast to reach $3.1 billion by 2025, presenting exciting opportunities for print service providers to grow their business by …

Encarna Luque, senior product manager for inks and textile for Roland DG EMEA, explains why now is the time to consider diversifying into large format textile printing. The textile and garment printing market is strong, so it’s a good area for print businesses to target as a primary, or additional …