Industry Advice

Sublimation includes a multitude of possibilities, but there are always new tools and resources that are being developed to help expand the horizons of what can be done. Siser EasySubli ink is one of those tools that is gaining in popularity and helping to advance the world of sublimation. Sawgrass’ …

Lisa Akesson, tutor at RADA Business, shares key insights into how to recognise imposter syndrome, as well as some simple techniques to help you combat it and thrive at work. Chances are you’ve heard the phrase ‘imposter syndrome’ at some point. Originally identified in a 1978 study, it refers to …

In a new series of articles for Printwear & Promotion, Adrian Burton of Ask Ady will take a look at various aspects of the workwear industry. This month, he provides insight into Patagonia’s move into the workwear market. Patagonia is making a brave bold attempt to smash into the workwear …

In this article, sales consultant, Kieza Silveira De Sousa, uses his years of experience to impart some very useful sales and marketing advice for anyone looking to grow their garment decoration business. Sales and marketing has changed a great deal in the past decade. With the advent of social media …

Encarna Luque, product manager – textiles & inks at Roland DG, explains how dye sublimation transforms commercial printing, providing key advice when investing in dye sublimation printers. Dye sublimation has changed the printing game in a big way. A genuinely transformative method, it has allowed businesses to explore new printing …

In this month’s article, Jas Purba, managing director of ETC Supplies, provides some top advice on embroidering shirts and blouses. The first thing I see on someone wearing an embroidered shirt or blouse is the puckering around the embroidery. During Printwear & Promotion LIVE! in April, I noticed this on …

Charlotte Darling, director of Amaya Sales UK, takes a look at the alternatives to using white toner to produce stunning prints. Printing on darks and the use of a white base seems to be at the forefront of everyone’s mind in our industry, whether it is for direct to garment …

Dmitry Sarbaev, managing director of FLUXMALL DTG, shares some tips and trips to help you build a successful DTG business. The recent FESPA Global Print Expo shows that we are living in the exciting times of the industry transformation when even entry-level direct to garment printers are able to run …

Creating projects for your pet has never been this fun! Sawgrass’ marketing manager, Sarah Cannon, runs through how you can tap into the growing UK pet market. Through the magic of sublimation, you can now create one of kind products for your favourite pet! Personalise their bowls, collars and bandanas …

AIM’s UK marketing manager, Amy Johnson, provides a handy guide to boosting your website’s performance – after all your website is your best tool to generate interest and sales for your business. Choose your layout to suit yours and your customers goals  Your digital shop front is one of the …