Co-location a resounding success on all fronts!

2024 marked the first co-location of Printwear & Promotion LIVE! and Sign & Digital UK at the NEC in Birmingham. A record 7,221 visitors attended P&P LIVE! after the two events ran concurrently. Those who attended the exhibitions were asked for their feedback and here are the results.

How satisfied were you with your visit to P&P LIVE!

As organisers of Printwear & Promotion LIVE! we always want to ensure that our visitors find their time at the event beneficial, productive and worthwhile. That’s why it’s extremely pleasing to find that 77.3% of respondents to our survey found their visit either very satisfying or extremely satisfying. This is up from 67.5% in 2023. One visitor even commented: “It was a mind blowing experience and I would have loved to have spent all three days looking around.”

How beneficial did you find the co-location of the two exhibitions?

From the exhibitors’ point of view the co-location was a very positive experience. Having the two events co-locate brings a new audience to both. But what did the visitors think of the co-location?

More than half (57.1%) of those who primarily visited P&P LIVE! found the co-location beneficial, while on the other side of the coin more than two thirds of visitors to SD UK found the co-location with P&P LIVE! beneficial. One P&P LIVE! respondent commented: “It’s not something we do but it was still interesting to have a little look around and would be very beneficial if we move into that side of things at some point in the future so I
would like it to be available again next year.” While one SD UK respondent said: “It was a new experience for me.”

There is good synergy between the two shows, with a fair number of businesses already active in both sectors, however, the number of crossover attendees, were much higher than we anticipated. It’s clear that the opportunity to learn more about and to tap into the business opportunities on display across the two events, wasn’t missed by our visitors.

How likely are you to attend next year?

Year on year we ask our visitors what the likeliness of their return will be the following year. Nearly half of this year’s respondents said they will definitely return in 2025, while another 22% said it was very likely that they would return. This confirms the continuing appeal of the show and its value as an annual event that keeps our visitors coming back for more!

 

 

How likely are you to recommend P&P LIVE! to those in the industry?

Nearly three-quarters of our visitors said they were either very likely to or would definitely recommend Printwear & Promotion LIVE! as the exhibition to visit. As anyone will testify nothing beats positive word of mouth and if our visitors had a great time, our survey shows they will definitely tell others in the industry about
it! Word of mouth travels fast!

 

 

Following the resounding success of the co-location, Printwear & Promotion LIVE! and Sign & Digital UK will co-locate once again at the NEC in Birmingham from Sunday, February 23 to Tuesday, February 25. P&P LIVE! is in Hall 20, while SD UK is right next door in Hall 19.

Registration will open online at www.printwearandpromotionlive.co.uk in the autumn.