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Infinity Inc has been acquired by Castore, in a move which strengthens the premium sportswear brand’s supply chain.
Infinity Inc is already a key supplier to Castore and through this acquisition greater speed to market is now enabled when servicing both UK and international sporting partners.
Phil Beahon, co-founder of Castore, said: “We have long admired Infinity and have worked closely with Darren and his team over the years so know the quality of product they can deliver. We look forward to integrating the business with Castore but also continuing to service the wide array of customers already being serviced by Infinity.”
Darren Cohen, CEO of Infinity, added: “I am delighted to lead Infinity Inc into this exciting new chapter and partnership with Castore. With over 25 years of experience providing branding expertise, innovative solutions, and world class service, we look forward to supporting Castore with their vision to become the number one British sportswear brand.”
The deal is Castore’s first acquisition following a £145 million investment in November 2023.
Founded in Liverpool in 2016 by brothers, Tom and Phil Beahon, Castore’s business model combines a premium performance apparel brand with a vertically integrated digital commerce platform and supply chain to deliver a comprehensive service offering to top sports teams and leagues. To date, Castore has partnered with 50 franchises globally, catering to a massive end-market that is highly underserved, unsatisfied and thirsty for innovation – including those in football, tennis, Formula One, rugby and cricket.
