Coloreel awarded prestigious Encouragement for Action – Fashion Innovation Award

Coloreel and the ground-breaking instant thread colouring technology for creative and sustainable embroideries has been awarded the prestigious Encouragement for Action award in the category for Fashion Innovation. An award established by the Stockholm Fashion District.

The jury said: “The Fashion Innovation category is each year awarded to a company that has gazed a bit further into the future and with the help of innovation, has contributed to a more sustainable fashion industry.

“The colouring of thread and fabrics often require very large resources of water which, together with residual waste and chemicals, are discharged into our lakes and seas.

“This year’s winner has, with the help of new technology, created a process that colour each single thread without water while in production. No water pollution and no residual waste. A technology that, in the near future, can be scaled and with the same principle be used for fabrics, knits and more.

“This year’s winner have, with their digital technology, created the possibility for a positive and sustainable change in the future fashion industry and has once again shown that Sweden is a country with a strong innovation force.”

Torbjörn Bäck, CEO Coloreel Group, added: “Coloreel being awarded with the prestigious Encouragement for Action Fashion Innovation Award is yet another proof that our ground-breaking technology for modern, creative and sustainable embroideries make an impact. Even the smallest decorations such as embroideries are important to consider in the fashion industry´s quest for a more sustainable future. We are humbled by the award and by the motivation of the jury. We like to thank everyone that has believed in Coloreel and all colleagues and partners that have been working hard for a long time.”