Printwear & Promotion The Total Promotional Package
A group of independent schoolwear retailers joined David Luke and The Circular Textiles Foundation (CTF) on Wednesday, March 29 for a webinar to go beyond the bottle to celebrate the forthcoming launch of the first recyclable school blazers and jackets.
During the hour-long session, guests heard from Tim Cross, founder of the CTF, to gain further understating of the organisation and hear how they are working with David Luke to produce the first circular blazers and jackets. Communicating what circularity means to the schoolwear industry and why it’s so important to embrace this innovation formed the foundation of Mr Cross’ presentation which was followed by a Q&A.
The second-part of the webinar focused on storytelling with Samantha Leigh, sustainability and trade marketing lead, and Tess Gee, head of engagement, sharing news about the resources available to retailers to help them tell their own circular story. A wide range of personalised assets, digital resources and a social media toolkit will be available to retailers who are looking to share this innovative story with their schools and local community.
Kathryn Shuttleworth, managing director, The Parently Group, said: “We see that school retail stockists have such a great opportunity to educate their schools and customers on the subject of circularity and we want to support them by providing the tools that will help them stand out. We were delighted to see so many of our valued customers online and look forward to evolving our eco story together with the launch of our circular blazer.”
