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Workwear brand Dickies has unveiled a new product range aimed at younger tradespeople, inspired by its 96-year history.
Launched under the banner Hard Working Since 1922 – the year in which Dickies was first established – the collection includes T shirts and beanies, plus a puffa jacket, fleece and sweatshirt. Design details used in the range include the classic Dickies horseshoe logo and colours influenced by the company’s branding from previous decades.
James Whitaker, marketing director, said: “This latest collection celebrates our proud heritage as a workwear provider, while incorporating a style that’s very much of the moment.
“As such, we’re expecting strong demand from younger tradespeople and those who take a trend-driven approach to their workwear – who don’t just want to be fashionable at the weekend.
“While each item in the range naturally works well as a leisurewear option, all products have been created to our very high standards of quality, ensuring they provide the comfort and durability needed to support tradespeople at work.”
Available in a number of colour-ways, items from the Hard Working Since 1922 collection work particularly well with options such as the Dickies Eisenhower Extreme trousers and the Phoenix style shoe or boot.
