Printwear & Promotion The Total Promotional Package
With ever more higher education establishments themselves promoting an ethical and environmental policy, it’s now a pre-requisite for many that their merchandise is properly – and meaningfully – accredited.
While this doesn’t signify the end to the cheap and cheerful leavers’ hoodie (the modern equivalent of the signed shirt, photo or books from previous days), it does require a different approach for those supplying – or wishing to supply – any official college, uni or school merchandise.
The Superstar range of hoods and sweats has been the subject of a marked uptake by many Universities over the past year due to the premium quality and hand feel, with the various certifications held by the brand more than making the grade in terms of ethical credentials. The classic Superstar pullover hood, available for the first time this year in charcoal grey and a deep forest green is suited to both embroidery and print; the weighty 330gsm and smooth, peached surface providing perfect bases for both.
While the physical and tactile properties of the garments are undeniably obvious in wear, it’s also important not to ignore the importance of “hanger appeal” or indeed how things look when photographed, in flat form, for web sales. The Superstar hoods provide plenty of appeal in that area too: neck taping, waffle fabric inside the hood lining, and flat stitch seaming providing a visible indication of its premium nature.
