Epson tech showcased at London Fashion Week 2023

Renowned fashion designer Richard Quinn’s Autumn/ Winter 2023 collection exemplified Epson’s dye sublimation’s capabilities on the runway at London Fashion Week 2023 in February.

Guests were dazzled for the second consecutive year by a display of colourful vibrance and environmentally conscious application of digital textile printing in fashion.

But digital inkjet printing played another role in this show’s success, namely the floor graphics.

Providing the first layer of the runway’s decorative theme onto an otherwise plain surface was a black and white diamond floor, made of polyester floor graphics, printed onto using water-based resin inks. The scuff and tear-resistant PVC-free polyester floor graphics, which contain 40% recycled material, were provided by adhesive-coated products manufacturer Drytac and were printed onto using an Epson SureColor SC-R5000 resin printer and were installed by print solutions specialist, Max Media Prints. The Epson resin printer uses water-based inks that not only offer a durable solution for the catwalk but render the substrate recyclable and free from any environmentally harmful substance.

Phil McMullin, head of sales for ProGraphics at Epson UK, said: “It’s always a delight to see Richard Quinn’s designs brought to life through digital textile printing and I’m pleased that this has also offered such a great chance for our signage printing technology to shine. The SureColor SC-R5000 takes all the proven technology of our successful SureColor printer range and adds our new resin ink set to deliver improved abrasion resistance without lamination as well as enhanced recyclability. In combination with the Drytac media it provides a perfect result for this application.”