Fluid celebrates 100k trees planted

B Corp business, Fluid Branding has reached the huge milestone of planting 100,000 trees in its Fluid Forest.

The ‘A Tree with Every Order’ campaign was launched in August 2021, alongside its commitment to being Carbon Net Zero by 2030. The partnership with Ecologi sees Fluid plant a tree for every order received, reducing the impact on the planet as the trees mature.

The Fluid Forest trees are planted in the real world using verified and sustainable tree planting projects across the globe, where they can have the most impact. Fluid has also supported the prevention of 1,935.32 tCO2e from being emitted through 29 verified carbon avoidance projects, which range from preventing deforestation to producing different types of renewable energy for countries worldwide.

Jon Birrell, Fluid’s marketing and sustainability director, said: “I’m delighted that we’ve reached this huge milestone. Our aim with this campaign was to plant trees responsibly through a partner we can trust and to make the scheme inclusive for all of our customers to drive maximum engagement, we’ve got lots of exciting sustainability plans for the future to build on this achievement!”