FOL International makes changes to marketing team

Two long-standing employees in the FOL International marketing team has received promotions.

Christian Lanvermann has been promoted to the role of senior marketing manager. In this role he is responsible for marketing and product design for the brands Fruit of the Loom and Russell Europe.

Marthe Kazur has been promoted to junior marketing manager for Fruit of the Loom and will focus in particular on the product and sustainability campaigns of the brand.

A new addition to the team comes in the form of Nicole Stöber. She is focusing on the direction of the digital brand strategy as the new brand marketing manager for Fruit of the Loom.

With these changes, the leading textile manufacturer is bolstering its marketing team in Kaiserslautern and upping its efforts in the areas of digital brand strategy, sustainability communication and customer loyalty.

Mr Lanvermann said: “In my role, I am in constant dialogue with my team in Europe as well as my colleagues in the US, working together to develop a marketing strategy to ensure that our brands are well positioned for the future, even in times of crisis – this is a challenge that I am very much looking forward to.”