Geiger announces European acquisition

UK distributor GeigerBTC, a subsidiary of Geiger, a multi-generational family owned and operated company in the US, has announced it is acquiring London-based distributor EMC Advertising Gifts as part of the company’s continued expansion strategy to support clients in the UK and across Europe.

EMC has been in business since 1966 and has gained a reputation as one of the best known promotional merchandise distributors in the UK. GeigerBTC made the acquisition as part of its ongoing strategy to support the needs of global customers in North America, Europe and worldwide.

EMC managing director, Simon Kay, said: “We are delighted to become part of GeigerBTC and the expanding Geiger global network. Our companies share similar cultures and ideals. We look forward to being able to offer our multinational clients the enhanced services that such a union brings.”

EMC sales director, Gina Tofallis, added: “After 31 years with EMC, I am really looking forward to my next challenge. Simon and I are excited to join the GeigerBTC team and continue to support our customers with the care and close attention for which we are known.”

Geiger president, Jo-an Lantz, said: “We could not be more pleased that Simon Kay and Gina Tofallis are joining GeigerBTC. EMC has a long tradition of strong relationships with their clients and their culture and approach match perfectly with GeigerBTC.”

Frank Murphy, managing director of GeigerBTC, concluded: “EMC is an iconic name in the UK promotional merchandise market and we are extremely proud to be joining forces with Simon and Gina. We look forward to a very successful partnership.”

Simon Kay and Gina Tofallis will continue to support their current EMC clients.