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Glenmuir has agreed a historic five-year partnership with Ryder Cup Europe which brings its association to nearly 40 years.
The Scottish golfwear brand will be the Official Licensee of the 2020, 2022 and 2024 matches and to celebrate the partnership the brand has launched the Official 2020 Ryder Cup collection.
The collection is showcased and available online on Glenmuir’s website as well as the Official European 2020 Ryder Cup Shop. Glenmuir has embarked on a marketing campaign with video and image content with #RyderCupReady on its Instagram account @glenmuir1891 to activate this partnership.
Mikhel Ruia, managing director, said: “Being part of this truly global sporting spectacle since 1987 is a great honour for Glenmuir. The Ryder Cup is the most treasured trophy in the game of golf and represents pride, passion and partnership. This ethos is aligned with Glenmuir’s own team values with everyone focused on crafting premium quality, functional and elegant products which are made using sustainable and renewable methods. We very much look forward to building upon the great past success of our Ryder Cup partnership as we embark on this next five-year chapter”.
Tom Johnson, Ryder Cup Europe head of marketing, added: “Ryder Cup Europe and Glenmuir have a long-standing association and we are delighted to extend this partnership across the next three Ryder Cups, offering fans the chance to purchase high quality products from the Official Ryder Cup collection.”
