Printwear & Promotion The Total Promotional Package
Keypoint Intelligence has released the industry’s first global report into the direct to film market, which projects that by 2027 DTF unit placements will account for 64.4% of all DTF, DTG and toner transfer unit placements.
This marks a significant rise of the reported 44.5% DTF unit placements in 2022.
Over the last four years the direct to film market has exploded and the adoption rate of DTF is unlike anything the garment decoration industry has seen previously. This has been evidenced by the huge number of new-to-market machines launched at Printwear & Promotion LIVE! during the last few years, compared to other sectors.
The 2022-2027 Direct-to-Film Forecast also highlights that in 2022 the estimated print volume was 190,000,000sq m, which is projected to rise to 1 billion sq m in 2027.
The report includes metrics for hardware placements, average installed base, equipment revenue, print volume, ink volume, imaging supplies revenue (PET film, powder), retail value, and media value (blank garments) as well as expert analysis and key takeaways.
Keypoint Intelligence is the global data and market intelligence leader for the digital imaging industry.
The full report can be purchased online.
