Kingly partners with Polygiene to prioritise sustainability in sport

Kingly recently partnered with Polygiene to distribute 560 towels to children at the TSV Trudering sports club in Germany.

Every towel featured the innovative Polygiene StayFresh odour-control solution, so they can be washed less frequently, reducing the amount of water and energy families consume.

The initiative was the brainchild of Polygiene’s global category director of sport & outdoor, Markus Hefter. As a father of three children and a handball coach at TSV Trudering, Mr Hefter has first-hand experience with the mountains of laundry kids’ participation in sports generates.

Rob Armour, CEO and founder of Kingly, said: “Preserving vital resources is a core value for all of us at Kingly. We have been using Polygiene StayFresh for years when producing upcycled sports socks and activewear for our clients. When we received Markus’ request to supply the towels, we immediately decided to partly sponsor the initiative. As a company that is leading the way in providing sustainable award-winning products for the promotional industry, we wanted to contribute to Polygiene’s environmental savings even further.”

The towels have the highest earth-friendly score validated by BCome’s Cradle to Gate sustainability platform. The branded gifts produced by Kingly consist of 70% organic cotton and 30% recycled PET polyester, according to the Global Recycled Standard. Normally, 41 litres of water go into the production of a single towel and 3.5kg of CO2 are emitted. 84% of that water is saved and 27% of carbon emissions are prevented from polluting the atmosphere.

Typically, the club’s towels are washed after every use. However, the anti-bacterial, odour-control qualities enable you to skip every other wash. Based on a wash in a standard 6kg washing machine, this saves:

• 2 kWh in total (0.6 kWh per wash and 3.6 kWh for drying).
• 72 litres of water.
• 24g detergent.

In the first three months of 2023, the Kingly and Polygiene towels have helped the kids save a remarkable 40,320 litres of water.