Learn to automate artwork production with web-to-print

The team at Design’N’Buy provide some top advice on how to automate your artwork production with web-to-print technology.

Web-to-print technology has revolutionised the printing industry. With the capabilities of delivering customised and personalised products for various industries, products and gifts, the online designer editor is an amazing solution for today’s fast-paced world. Not only does this solution bring in amazing customisation capabilities, but the product also delivers design automation capabilities and personalised experiences to the end-users.

Web-to-Print going beyond the printing industry

Since the core of any online print solution is virtual designing and design automation, the web-to-print software is gaining traction among various other industries as well. With capabilities such as design templates, customisation options, bulk editing and designing and others, the web-to-print solution is also adapted by various service industries as an artwork automation tool!

With design elements such as images, icons, emojis, clipart, colours, fonts and others for customisation, the software is highly equipped for artwork generation and artwork template creation. Apart from that, when working with web-to-print software, there are no restrictions as to the size and shape of the artwork thus, many creators can easily experiment with different formats and create amazing artworks.

To help you understand how artwork automation can help your business, let’s understand the features and benefits of web-to-print technology as an automation artwork solution:

Features and benefits of web-to-print tool as artwork automation solution

1) Artwork templates:

Brands and organisations use many different marketing and communication collaterals these days right from pamphlets, flyers, social media artwork and many others. To ensure that these collaterals have uniformity and are brand-centric in terms of designs, organisations and marketers can use different artwork templates for different collaterals. Apart from that, these templates can also be used to create regional and local content without the need to create separate artwork.

2) User-friendly artwork creation:

Web-to-print solutions are designed to empower the end-users to customise their products without any requirements of designing or technical proficiency. Thus, when we use the same tool for artwork creation, creators can easily create their artwork without the need to learn to design. Thus, employing an artwork automation tool can not only automate the design process, but you can also empower your marketers and resources to design their collaterals without the need to outsource or recruit designers.

3) Bulk upload:

With features such as excel sheet data upload and form based data entry, organisations can create bulk artworks without the need to create different files. For this feature to work, creators can make a template and create design areas where the custom data must be entered. Based on the template and design, the artwork automation tool will feed the data from the excel sheet and create bulk designs.

4) Web Graphics:

With multiple marketing and communication channels established across the web, organisations and marketing agencies have to create many different artworks for the web. Right from website banners to digital ads, from social media posts and creative to graphic designs, there are a lot of different design requirements that can be addressed with an artwork automation tool.

Benefits of employing automated artwork solutions

1) Elimination of human errors:

Creating multiple creative designs and marketing collaterals manually can make the designing process prone to human errors. With an artwork automation solution, one can easily create editable templates and create designs with minimal human intervention. Also, with the marketers and decision-makers making their own designs, they can create designs as per their expectations without the need to explain the concept to the designers.

2) Minimal resources and hierarchy:

With creators able to create their own designs, there is no need for designers and supervisors to manage the resources. All they need is an initial web-to-print guide for them to fully understand the capabilities of the tool and thus, use it as and when required. Not only does this reduce the time of creating artwork, but it can also reduce the cost of creating them.

3) Faster go to market:

With editable design templates, drag and drop features, customisation capabilities and ready-to-use design formats for different collaterals, the artwork creation processes become quick and easy for organisations allowing them to have a faster and more accurate release of their artwork.

4) Easy integration and seamless transition:

Web-to-print solutions can be integrated into the majority of platforms such as WordPress, Magento, Shopify and others. Thus, instead of installing a different software solution, you can integrate the artwork automation tool right into your web platform.

Based on the above-mentioned capabilities and benefits, the Artwork Automation tool can prove the best for following domains apart from the printing industry.

• Marketing organisation

Marketing agencies have to create a lot of artwork right from graphics for social media to marketing collaterals to website designs, digital ads and banners. Thus, with the help of a web-to-print solution, they can create editable templates for all these formats and create custom artwork designs easily in the least possible time and effort.

• Franchise

Right from menus to flyers to other marketing and communication designs, a franchise business has to ensure that all franchise owners have uniform designs and brand-centric executions. With the artwork automation tool at its corner, the franchise can create different designs and templates for different franchisees and provide them hassle-free access to brand collaterals.

• Real Estate

A real-estate developer has to create a lot of different marketing collaterals for their various development sites such as presentations, brochures, digital banners and ads, flyers and others for customers and associates. Not only do they have huge design requirements, but they also have to ensure that these collaterals irrespective of the construction sites have uniform and brand-centric elements. With an artwork automation tool, they can not only create designs easily, but they can also create templates for various projects and ensure there are no human errors in their collaterals.

• Corporation

A corporate has to keep updating their products packaging, labelling and many other such aspects based on different seasons, marketing campaigns and market updates. With web-to-print software, they can keep a safe and centralised repository of all the product and packaging designs and update them as and when needed without the design is prone to human errors due to manual processes.

Web-to-print is the ultimate design automation tool

Instead of spending hours learning the complex software and its way of operations, organisations can easily match the customer expectations and the fast-paced market standards with an artwork automation tool. If you are planning for a sustainable and long-term business, this web-to-print solution is essential for artwork design at the least possible cost, resources and effort.

To find out more about how Design’N’Buy’s web-to-print software can make a difference click here.