MagnaColours launches new ‘killer’ products

MagnaColours has developed a brand new under base ink that will provide plastisol printers with an economical solution to significantly improve the handle and softness of their prints, while also achieving considerable cost savings for printers.

MagnaPrint Killer Base has been introduced to the market today and is set to enable plastisol screen printers take their first steps into the growing popularity of water-based printing.

Killer Base is designed to be used as a water-based replacement for the first layer of plastisol ink or as an alternative option for printers using discharge under bases. With high opacity and excellent fibre matting down properties, the new Killer product provides a smooth, silk-like under base for further layers of plastisol ink to be printed over, and also prevents fribulation and pin-holing of fabrics. Further benefits of the product include minimal print weight and reduced applications costs whilst having none of the pot-life implications associated with using a discharge under base. Killer Base has been developed to improve print appearance and handle whilst simultaneously providing significant cost savings for printers.

Tom Abbey, owner and chairman at Magna Colours said: “Killer Base is very exciting new product for us at Magna and we’ve already received a great response from brands and printers. It can provide plastisol screen printers with their first steps into water-based printing and help them to start the process of making the switch to our environmentally sensitive formulations.

“Killer Base is suitable for small print shops looking to improve the handle of plastisol prints or just beginning the process of moving to water-based inks by starting with a single screen. It’s also perfect for larger printing companies who now understand the virtues and benefits of water-based printing, including process improvements, end product satisfaction and environmental performance. With Killer Base, we’re also showing that switching to Magna water-based inks makes economic sense for screen printers.”

Also being launched today is the brand new MagnaPrint Fade Out. A special effect ink from the MagnaColours Vintage range, Fade Out is designed to gradually fade following washing, creating controlled ‘wash-down’ and distressed effects. This new ink can be used as an overprint with other ink systems enabling hidden printed areas to be revealed within the design over time, and offering lots of potential in the fashion printing world.

Managing director at Magna Colours, Helen Parry, added: “Developing inks and solutions that provide screen-printers with brand new effects to incorporate into their garments is a key part of what we do at Magna. The MagnaLab are constantly hard at work, driving innovation in water-based screen printing and we’re pleased to be able to offer such an extensive range of inks.”