Mascot awarded prize as a product leader among workwear manufacturers

Market research firm Frost & Sullivan has awarded Mascot with the 2017 European Product Leadership Award for its ability to produce and deliver relevant, high-quality products and solutions to the target audience.

As an example, Frost & Sullivan mentioned Mascot’s recently launched workwear range for tradesmen and construction, Mascot Advanced.

Together with other members of management, Mascot’s MD, Michael Grosbøl, went to London to receive the award on October 23.

Mr Grosbøl said: “The workwear industry consists of many manufacturers and suppliers of workwear, and the competition is profound. Therefore, it is an honour that Frost & Sullivan highlights Mascot as being the world’s best to deliver quality-assured and future-proof products to the target group. I see it as a seal of approval of Mascot’s focus to manufacture the best, most durable products and not the cheapest. Workwear that lasts a long time and which in every way performs and fits the customers’ everyday lives, gives our customers value-for-money – both in the short and long term.”

Frost & Sullivan said in its report that Mascot makes a different by paying attention to the high demands of the workwear users. True to the company’s working method and tested to work slogan, the products are always developed with the finger on the pulse of the target group, ensuring that Mascot’s workwear proactively meets and exceeds customer needs.